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As technology rapidly advances, particularly in the internet of things (IoT) space, there is no doubt that eSIM technology has become a topic of conversation for hotel marketers. eSIM stands for ‘embedded SIM’ and it basically allows you to connect any device to a cellular network without having to use
The hotel industry has been through a lot of changes in recent years, and it’s not done yet. Digital transformation is happening across all industries, and hotels are no exception. As more and more business moves online, hotels are having to adapt to the new landscape. This means dealing with
The hospitality industry has embraced technology in recent years, with many hotels utilizing call center technology to improve customer service and streamline operations. In today’s connected world, it is essential for hotel marketers to understand the advantages of modern call center solutions, as well as current trends that are emerging
As a marketer, you know the power of planning and keeping an eye on the future. When emergencies or disruptions occur, having a business continuity plan in place can make all the difference in maintaining your operations and supporting your marketing activities. With effective risk management strategies for dealing with
As the hospitality industry continues to evolve, hotel businesses are increasingly looking for ways to improve their efficiency and customer service. One solution that is gaining popularity is the use of virtual receptionist services. Virtual receptionists can provide a range of benefits for hotel businesses, from cost savings to improved
As IoT devices are integrated into hotels, hotel marketers need to consider the best way to make sure that these devices remain connected and operational. Two of the main options for connectivity in hospitality settings are Wi-Fi or mobile networks. Each has its own advantages and disadvantages, but understanding them
As with any industry, effective market segmentation is key to staying competitive in the hotel industry. However, being able to accurately define an appropriate customer profile based on geographical location and consumer behavior can prove difficult. In today’s blog post, we will take a look at how proper market research
