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As a marketer, you know the power of planning and keeping an eye on the future. When emergencies or disruptions occur, having a business continuity plan in place can make all the difference in maintaining your operations and supporting your marketing activities. With effective risk management strategies for dealing with
As the hospitality industry continues to evolve, hotel businesses are increasingly looking for ways to improve their efficiency and customer service. One solution that is gaining popularity is the use of virtual receptionist services. Virtual receptionists can provide a range of benefits for hotel businesses, from cost savings to improved
As IoT devices are integrated into hotels, hotel marketers need to consider the best way to make sure that these devices remain connected and operational. Two of the main options for connectivity in hospitality settings are Wi-Fi or mobile networks. Each has its own advantages and disadvantages, but understanding them
As with any industry, effective market segmentation is key to staying competitive in the hotel industry. However, being able to accurately define an appropriate customer profile based on geographical location and consumer behavior can prove difficult. In today’s blog post, we will take a look at how proper market research
In the hotel industry, managers and marketers must pay close attention to Key Performance Indicators (KPIs) in order to measure and assess the performance of their business. From occupancy rates to customer satisfaction scores, KPIs can make or break a successful venture. By understanding the different types of KPIs available,
As a hotelier, keeping operations running smoothly and efficiently is key for customer satisfaction, financial success, and ultimately the reputation of your business. Keeping all team members in sync with each other to accomplish these goals can be difficult, however, as managing dozens of staff across departments without miscommunication or
In today’s competitive business environment, customer experience has become a key differentiator for companies looking to stand out from the crowd. A well-crafted customer experience strategy can help businesses create lasting relationships with customers, increase customer loyalty, and drive business growth. In this article, we will explore how businesses can
